Advances in Tourism Marketing Conferences
As a direct result of the first conference held in Turkey, Kozak and Andreu published the book Progress in Tourism Marketing (Elsevier, 2006). Kozak, Gnoth and Andreu then published the book Advances in Destination Marketing (Routledge, 2008) which was a direct response to papers presented at the Valencia Conference in 2007; Fyall, Kozak, Andreu, Gnoth and Lebe then published the book Marketing Innovations for Sustainable Destinations (Goodfellow Publishers, 2009) with papers presented at the Bournemouth Conference in 2009. With the inclusion of a selected list of papers out of the Maribor Conference in 2011, Kozak, Andreu, Gnoth and Lebe edited the book Tourism Marketing: Both Sides of the Counter (Cambridge Publishing Scholars, 2012). The editorial team (Gnoth, Correia, Kozak & Fyall) has now completed editing another book proposal entitled Marketing Spaces and Places including the papers presented at the Algarve Conference in 2013 (Emerald, 2015). For more information about the books see:
To summarise, the ATMC moves on the right track to explore, analyze, and evaluate the state of the art in tourism marketing from an international perspective, and to bring together researchers, policy makers and practitioners.
The ATMC provides a forum for the discussion and dissemination of themes related to the tourism system under a marketing approach.
Therefore, the initiative of ATMC represents an important contribution for tourism marketing as a particular research field. The general outcome of the ATMC focuses on facilitating the analysis and interchange of sustainable approaches and international practices as a basis for knowledge and innovation management in tourism marketing. Having grown every other year in number, the conference advisory board still works towards its mission announced in its first series and conveys its responsibility to strengthen the field of tourism marketing by keeping its focus on updating and topical issues:
… We hope that the conference attendants will return to their academic institutions and home countries feeling intellectually enriched and will also continue to contribute to this growing field and meet every two year in a different destination…
To date, ATMC has attracted the presentation of papers with a diverse variety of research topics authored or co-authored by over 1,000 scholars and practitioners representing almost every single part of the world. The conferences also hosted over 25 internationally well-respected scholars and practitioners who, invited as the keynote speakers contributed to the themed discussion.
It is inspiring to see how the ATMC family has expanded both in quality and quantity, how it has created new friendships and networks and how it promises to continue to keep up its standards.