8th Advances in Tourism Marketing Conference (ATMC)
Marketing for more sustainable and collaborative tourism
4-7 September 2019, Namur, Belgium
Submission Deadline: May 10th, 2019
About ATMCFollowing the success of the previous conferences held throughout Europe, the 8th ATMC (Advances in Tourism Marketing Conference) will be hosted by the University of Namur (NADI-Center for Research on Consumption and Leisure). In line with the former conferences, this eight ATMC aims to explore, analyze, and evaluate the state of the art in tourism marketing from an international perspective and bring together academic researchers, policy makers and practitioners, and provide a forum for the discussion and dissemination of themes related to the tourism system under a marketing and consumer behavior approach. In addition to this general goal, each ATMC conference proposes a topical theme in order to provide both scholars and practitioners with an opportunity to engage and explore that theme in a series of focal discussions.
Conference ThemeATMC 2019 will focus on “Marketing for more sustainable and collaborative tourism”. Since the financial crisis of 2008, the tourism industry has been increasing more than ever before. According the WTO, tourism demand has tripled in the two last decades to reach 1.326 billions international tourist arrivals in 2017. Global tourism is expected to continue to grow in the next future as a larger number of aspiring travelers become more prosperous and their disposable income increases. The sector is expected to outperform the global economy in the next 10 years, increasing by an estimated 4% on average annually. Of course, such an evolution creates huge impacts from an environmental, economic, and societal perspectives. Tourism marketing should evolve and advance to rise up to these new challenges and opportunities.
More particularly, ATMC 2019 in Namur seeks to address two major challenges for the tourism industry. On the one hand, tourism marketing is more and more criticized as exploitative and fueling hedonistic consumerism. However, marketing skills and techniques can also be used for the good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of communication to transform tourist unsustainable behaviors. Papers presenting theories, methods and results for enhancing such a more sustainable marketing are particularly welcome. On the other hand, this conference intends to focus on the sharing/collaborative economy, which is affecting tourism to a large extent. Collaborative business models, with champions as Airbnb or Uber, are often presented as more sustainable than traditional ones, as they empower ordinary people and promote the shared use of resources. However, sharing practices in business raises new social challenges and ethical questions (Schor, 2014). Among the issues underlined by researchers and observers, we can quote governance problems (Malhotra & Van Alstyne, 2014), threats on traditional employment (Sundararajan, 2016), digital discrimination (Hardin & Luca, 2014), practices at the limit of laws and regulations (Katz, 2015), and uncertain impact on sustainability (Martin, 2016).
Conceptual and empirical papers are welcome. Contributions may be from both positivist and interpretive traditions, using qualitative and/or quantitative approaches. Laboratory or field experiments, longitudinal studies and CCT (Consumer Culture Theory) approaches are particularly welcome for a richer understanding of tourism and leisure choices and behaviors.
Submission GuidelinesFor the very first time, ATMC is offering researchers the possibility to submit their work by means of two formats:
- (1) A traditional written paper (extended 2000 words abstract).
- (2) A videography (10-20 minutes film, accompanied by a 500 words written abstract).
Abstracts should be written in Times New Roman 12, 1.5 spaced, and saved as a Word-file.
Abstracts should be submitted by May 10th, 2019 at the latest using EasyChair online submission system.
Acceptance decisions will be communicated to authors by early June.
Guidelines for paper submissionsThe delegates should submit an extended abstract structured following the IMRAD concept, containing at least:
- Title, name of the authors (with affiliation and contact details) and short abstract (150 words) on a separate page.
- Title (try to stick to one of the sub-themes; additional sub-themes will be considered if they are in line with the main conference theme).
- Introduction: Describe the topic and its relation to the conference theme / subtheme.
- Contribution: Define the objectives of the paper, your motivation for choosing the topic and the theoretical background of your research. Evaluate the relevance of the main question regarding the current state of knowledge.
- Methods & materials: What is your research strategy and what is the main research question (in relation to the topic addressed in the paper)? List the main analytical methods to be used in the paper (methods for data sourcing, processing, as well as the testing method).
- Results & Discussion: Describe the main results of the paper (if possible, indicate your expected recommendations) and discuss them in light of existing literature.
- Conclusion: including a summary of the major (theoretical and managerial) contributions, of the study's limitations and avenues for future research.
- Present a list of main sources / literature used.
- Any document filmed/photographed and post-produced according to "professional" standards and presenting research with a clear connection with tourism marketing (e.g., depicting and analysing consumers, tourism phenomena, business practices, marketing strategies etc.) can be submitted.
- The length of the post-produced document should be between 10 and 20 minutes.
- The video does not necessarily have to be new, it is allowed to submit documents that have already been presented elsewhere (e.g. during a course, at the ACR film festival).
- The authors should make sure that all images, music and any other material included in their films are free of copyrights.
- Theoretical and/or empirical contribution to tourism marketing issues
- Topicality, importance and originality of the topic
- Creativeness and adequateness of both methodological and media approach
- Technical competences (e.g. camerawork, post-processing)
- The final version of the film should be uploaded onto Vimeo and then a link and password inserted at the end of the written abstract.
- A written abstract of 500 words with the following information:
- Page 1: Title, length and production date of the film; name of the authors (with affiliation and contact details); Vimeo link and password.
- Page 2: Abstract of the film in English (limited to max 500 words).
- Tourism marketing and sustainability
- Shareable tourism and the collaborative economy
- Well-being in tourism
- Entrepreneurship in tourism marketing
- Marketing tourism places, events and spaces
- Tourist decision-making and behavior
- Community based tourism
- Value co-creation in tourism
- Marketing and designing the tourist experience
- Over-tourism and resistance to tourism
- Robots and AI
- Trust and reputation
- Cross-cultural research in tourism and leisure behaviors
- The impact of ICT developments on tourists’ decision-making and consumption processes
- Customers/employees engagement in the hospitality and leisure industry
- Tourist behavior in social media and interactive marketing
- Co-creation of value in tourism services
Submitted abstracts must be original and not simultaneously submitted to another journal or conference.
Guidelines for film submissionsVideography may be defined as the process of producing and communicating knowledge through the collection and analysis of visual material (Petr, Belk and Decrop, 2015). The film festival of the Association for Consumer Research (ACR) institutionalized this new way to present one’s research in 2002. ATMC 2019 in Namur will also introduce videography as a relevant research tool for the academic field of marketing.
List of TopicsThe conference welcomes the submission of papers on various subjects of tourism marketing, including e.g.:
All questions about the conference and submissions should be emailed to firstname.lastname@example.org